About the Brand
On The Run is a task-manager for people on the go, so the overall attempt is to demonstrate what the app is all about: managing a busy lifestyle in an easy and direct manner. The straightforwardness of the app helps comfort people by showing them how easy it will be for them to stay organized, no matter where they are, or how many projects/deadlines that they need to stay on top of. In order to do this, the mood of the website is designed in a modern, contemporary and classically simplistic fashion.
